MARKETING PLANS
Publicity
• 65,000 copy announced print run
• Press release and Review Copy Mailing to print media
• National Radio Tour
Promotion
• Teaser chapter in all Baen mass market releases for January February March
• CD ROM giveaways
• Advance Reading Copies
• Postcards &
Bookmarks
• 4-color series brochure w/CD rom
Consumer Advertising
• USA TODAY
• Book Page
• Locus
On-Line
• www.publishersweekly.com campaign
November 13-20 December 1-31
January 1-31 • February 1-28
March 4 PW DAILY
• www.baen.com
• All retail on-line accounts –
free chapter excerpt
• CD ROM giveaways
Contact your Simon and Schuster Representatives for information
or call 1-800-ITS-BAEN
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KEY SELLING POINTS
AT ALL COSTS—the previous novel—was a NEW YORK TIMES HARDCOVER BEST SELLER
AUTHOR OF 14 NEW YORK TIMES BEST SELLERS
OVER 3 MILLION HONOR HARRINGTON COPIES IN PRINT
OVER 6.5 MILLION TOTAL WEBER BOOKS IN PRINT
WAR OF HONOR , Book 10 in the Honor Harrington series, was on these prestigious best seller lists: The New York Times, The Daily News, USA TODAY, Wall Street Journal, Publisher’s Weekly, Ingram; Book Sense, Baker & Taylor; Waldenbooks, Pacific Northwest Booksellers Association, Midwest Booksellers Association
Weber—and Honor—inspire fanatical devotion in an army of enthusiastic readers, and they’ve been impatiently awaiting the latest adventure in the Honorverse.
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