MARKETING PLANS

Publicity
• 65,000 copy announced print run
• Press release and Review Copy Mailing         to print media
• National Radio Tour


Promotion
• Teaser chapter in all Baen mass market       releases for January February March
• CD ROM giveaways
• Advance Reading Copies
• Postcards & Bookmarks
• 4-color series brochure w/CD rom

Consumer Advertising
• USA TODAY
• Book Page
• Locus


On-Line
• www.publishersweekly.com campaign
     November 13-20 December 1-31  
     January 1-31 • February 1-28
     March 4 PW DAILY
• www.baen.com
• All retail on-line accounts –
  
free chapter  excerpt
• CD ROM giveaways

Contact your Simon and Schuster Representatives for information
or call 1-800-ITS-BAEN

 

KEY SELLING POINTS

AT ALL COSTS—the previous novel—was a NEW YORK TIMES HARDCOVER BEST SELLER

AUTHOR OF 14 NEW YORK TIMES BEST SELLERS

OVER 3 MILLION HONOR HARRINGTON COPIES IN PRINT

OVER 6.5 MILLION TOTAL WEBER BOOKS IN PRINT

WAR OF HONOR , Book 10 in the Honor Harrington series, was on these prestigious best seller lists: The New York Times, The Daily News, USA TODAY, Wall Street Journal, Publisher’s Weekly, Ingram; Book Sense, Baker & Taylor; Waldenbooks, Pacific Northwest Booksellers Association, Midwest Booksellers Association

Weber—and Honor—inspire fanatical devotion in an army of enthusiastic readers, and they’ve been impatiently awaiting the latest adventure in the Honorverse.